Strategy+Innovation Think Tank

Growth-Centered Strategy + Innovation + Design

faction helps exceptional private equity and venture backed companies craft meaningful growth through Strategy + Innovation + Design. Smart execution is essential, yet in any growth-centered activity, nearly all of the value created and all of the mistakes made occur at that strategy, innovation, and design layer. The insights gained from empathically collaborating with customers allow us to design products, experiences, and business models that build markets and drive sustainable growth.

Leveraging unique resources like our Design + Research Lab, crib, faction also partners with venture capital, private equity, and other sources of institutional capital to perform strategy, innovation, and design due diligence and to identify and vet ideal potential portfolio companies.

What We Do

“Imagination is not only the uniquely human capacity to envision that which is not, and, therefore, the foundation of all invention and innovation. In its arguably most transformative and revelatory capacity, it is the power that enables us to empathize with humans whose experiences we have never shared.”

—J.K. Rowling

Reach Out

10 Roswell Street
Alpharetta, GA 30009

Phone: +1 770-383-1174